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The One. The Only. The Polo. The 2017 campaign for the swiss polo brand AD.M – film and photo. The film was written, directed and produced by Rob Lewis in cooperation with the agency rosarot Ideennetz and the musician Marius Bear. Photography by Rob Lewis Photography
AD.M the polo
«The one. The only.
The polo.»
Man, Man, Man. What a voice. The AD.M Song was developed in close collaboration with the Swiss singer-songwriter Marius Bear, the photographer and producer Rob Lewis and the AD.M team. "I'm a Man" is particularly striking by its hardness, the raw minimalism and the rough implementation. He discusses the dominance of the man he believes he possesses. But at some point he becomes aware of his own way of showing off his hard core and his soft core.